I realized that no amount of engineering efficiency or high-quality code could make up for building a product that didn’t solve a real problem. There was something fundamentally wrong with the way we were designing our product.
As an engineer, I was so focused on what we were building and how, that I completely forgot about why we were building it. We didn’t understand who our customers were, what problems they struggled with most, or how we could help them achieve their goals.
I went searching for a solution. I dove deeply into the world of product design. I read dozens of books and spent hundreds of hours watching lectures on product management, graphic design, human interaction design, and user experience.