...was that the most successful companies I studied shared some key characteristics:
1. They understood their customers at a deep level.
2. They crafted user experiences that helped their users achieve an important goal.
3. They had a clearly defined mission that everyone in the organization subscribed to.
4. Because they had built empathy and trust with their customers, they could tell a compelling story that resonated with their customers and convince them that their product was the one to buy.
5. They did their market research, and didn't invest enormous resources into building something until they were sure it would have product-market fit.
6. They engaged with their customers on an ongoing basis, continually gathering feedback and testing out new ideas.
7. They leveraged agile development principles across the entire organization, not just within the engineering teams.
8. They gathered copious amounts of data and used it to make product decisions, instead of the opinions of a few key people.